How Do I Plan Outfits For A Branding Photoshoot?
When preparing for a branding photoshoot, one of the most common questions we hear at Fontaine Photography is: “How many outfit changes should I bring?” The truth is, your wardrobe choices can shape the outcome of your shoot—and your brand presence. Our Vancouver studio specializes in helping business owners create looks that match their message, and we guide each client through outfit planning as part of our full-service experience.
"Jenn emailed me throughout the whole process, ensuring I had all the information I needed to make this a comfortable and fun photo session. I love her choice of my clothing and the background colours to bring everything together. I'm excited to use my branding shots! As an added bonus, she made me feel like a princess when I stepped out of my comfort zone and posed as a fantasy novel princess to promote my upcoming book. So much laughter and fun."
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1. How Do You Want to Be Portrayed?
Start with the end in mind: what do you want people to feel when they see your branding photos? Your personal brand could be bold and dynamic, warm and nurturing, calm and polished, or innovative and cutting-edge. Outfits play a major role in shaping this impression. For example, a therapist may choose soft tones and flowing fabrics to evoke trust and compassion, while a tech founder might lean into sleek, modern silhouettes that say “forward-thinking.” Define the vibe first, then choose outfits that express that visually.
2. Include a Variety of Shot Types
Plan your wardrobe around the different types of branding photos you’ll need. Headshots are typically tighter crops and benefit from clean necklines and flattering colors. Lifestyle branding portraits may involve movement, working at a desk, walking outdoors, or using props. Bring clothing that’s comfortable to move in and looks good from multiple angles. Consider a blend of portrait, full-body, candid, and action-based imagery that tells a fuller story of who you are and what you do.
3. Make Sure Each Look Aligns With Your Brand Message
Clothing is a visual language—what you wear speaks volumes. Every outfit should feel like it belongs to the same person, but show a different side of your work or identity. For example, a personal trainer may choose activewear for gym shots, a branded tee for lifestyle shots, and a clean, elevated casual outfit for approachable headshots. Think about your target audience and how each look can help them trust, relate to, or aspire to work with you.
4. Plan Hair & Makeup with Versatility in Mind
Professional hair and makeup are included in your branding session to elevate your presence and ensure you're camera-ready across different looks. You’ll work with artists who understand how to maintain your natural features while enhancing them for digital use. Want a fresh lip color or hairstyle change between outfits? Let us know in advance so we can plan quick transitions—like going from soft waves to a sleek ponytail, or switching from neutral tones to a pop of color.
5. Choose Clothing Colors That Complement Your Brand Aesthetic
Look at your website, logo, and brand materials—what colors are present? Incorporate those hues into your clothing to create visual harmony throughout your marketing materials. Neutrals like black, white, beige, and navy are timeless, but adding one or two brand colors (like forest green, lavender, or mustard) gives personality. Avoid loud patterns or logos that distract from your face. Bring a few accessories too—like jackets, scarves, or jewelry—to add quick variation between shots without needing a full change.
Whether you’re investing in a personal branding refresh session or a full day rebrand package, planning your wardrobe is key to getting the most out of your branding photoshoot. Need help assembling your looks or prepping your visuals? We’re here to help—right here in Vancouver’s top branding photography studio.
Vancouver
Branding Photographers
Your brand is more than a logo—it’s you. Book your session with our award-winning Vancouver branding photographers and let’s create scroll-stopping, personality-packed branding photos that truly reflect your vision, voice, and vibe. It’s time to show up like the pro you are.
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